new article: Instagram research methods, hashtags, ethics, and privacy

Let’s kick 2015 off with a new publication: the latest (January 2015) issue of First Monday contains ‘A methodology for mapping Instagram hashtags’, a new article by Tama Leaver and myself, which sets out the various methodological, conceptual, and ethical considerations which have been guiding our work into the Ends of Identity (as featured in a few presentations last year).

The full article is here – it’s open access, and CC-licensed, so go crazy (well, -ish). And here’s the abstract:

While social media research has provided detailed cumulative analyses of selected social media platforms and content, especially Twitter, newer platforms, apps, and visual content have been less extensively studied so far. This paper proposes a methodology for studying Instagram activity, building on established methods for Twitter research by initially examining hashtags, as common structural features to both platforms. In doing so, we outline methodological challenges to studying Instagram, especially in comparison to Twitter. Finally, we address critical questions around ethics and privacy for social media users and researchers alike, setting out key considerations for future social media research.

Highfield, T., & Leaver, T. (2015). A methodology for mapping Instagram hashtags. First Monday, 20(1), http://firstmonday.org/ojs/index.php/fm/article/view/5563/4195

doi: http://dx.doi.org/10.5210/fm.v20i1.