new article (+ bonus!): news via Voldemort – on Twitter parody accounts

Fresh off the online-first version of the press, I have a journal article out with New Media & Society: ‘News via Voldemort: Parody accounts in topical discussions on Twitter’. The print version will come out at some point in the future, so final bibliographic information will be added later, but for now you can access the article at the NM&S site.

This paper is the full version of early research I presented in October 2013 at IR14the slides for which are here. I am really excited about this finished article, for a few reasons: to explain more, I’ve tried something different (and, full disclosure, overly-honest again (warning: TMI ahead)). I’ve prepared a recording which, in addition to including the audio from the original conference presentation, also provides a little bit of background and explanation for this research (and especially its significance for me at this point). If you’re interested in checking out this bonus material, you can listen here (or right/ctrl+click to download):

 

As for the publication itself, the full article is here, and here’s the abstract:

Parody accounts are prevalent on Twitter, offering irreverent interpretations of public figures, fictional characters and more. These accounts post comments framed within the context of their fictional universes or stereotypes of their subjects, responding in-character to topical events. This article positions parody accounts as a ritualised social media practice, an extension of fan practices and irreverent Internet culture. By providing a typology of parody accounts and analysing the topicality of selected parody accounts’ tweets, the research examines how these accounts contribute to topical discussions. In-character framing of topical comments allows parody accounts to offer original interpretations of breaking news that receive more attention than their other tweets. The presence and longevity of parody accounts underline the importance of humour on social media, including within news and topical coverage.

Highfield, T. (2015). News via Voldemort: Parody accounts in topical discussions on Twitter. New Media & Society (online first). doi: 10.1177/1461444815576703

 

Thanks again to everyone who gave feedback and suggestions on this paper as it developed over the last while, from the IR14 submission reviews to the conference audience to the journal reviewers. If you’d like to ask anything about this research – or can’t access the article through your institution &c., feel free to get in touch!